House staging and why it is important to stage a house before selling it:
Want to sell your home quickly and for top dollar? Staging can help. Staging is presenting your home in its best and most appealing light to the majority of home-buyers.
In theory, staging isn’t hard or costly, but in reality, many homeowners find it difficult because it’s often hard to see something objectively when we love it.
An easy way to see effectively staged homes is to visit decorated models. Decorating a model is expensive, but builders are willing to invest the cost because they understand just how well a staged home sells. You too can profit from this knowledge.
Why do some sellers balk at staging their home? They think it’s too expensive, they think it’s too much work, they like their decorating, and they don’t understand the value.
Expensive? No nearly as much as your first price reduction.
Work? Mostly cleaning and decluttering which you would have to do anyway since you’re moving.
Decorating? Liking your decorating is understandable. Look at it this way – interior design is for living in your home, staging is for selling your home. They are distinctly different.
Value? Okay, there’s the catch. How much does it really do for me?
Why it is important to stage a house before selling it:
- Get the Highest Price for Your Home. A well-staged home is aesthetically pleasing. Everything looks inviting, comfortable, and simple. It elicits a strong emotion from buyers: desire.
- Your Home Will Sell Faster – The Association of Property Scene Designers states that staged homes sell for 43% more quickly than unstaged homes.
- Staging Helps with Procrastination – yes, your stager will want many of your tsatskes and collector items put away. This is called decluttering and depersonalizing. You will have to tackle this at some point. Get it done early, store boxes in the basement, a POD, or rent a storage unit for a few months.
- Staging will teach you a Few Things. Maybe you never had a decorator and you’ve done it all yourself. Those floral curtains in the bedroom, the layout of the pictures over the living room sofa, the furniture placement in the family room or the overlarge chair in the den. It all works for you which is great – but a stager might just show you “better” which is something you can take with you to your new home.
- You Never Get a Second Chance to Make a First Impression – is a favorite line with stagers and real estate agents. If you don’t stage before you list, guess what? You’ve lost time and money – the two things that are all but promised if you stage your home before listing it for sale.
You get a good feeling when you walk into a home that has been properly staged. It’s not fake, it’s more than just placemats and wine glasses on the dining room table. It just feels good.
Basic Staging Rules
#1 – Clean. Your home must sparkle! To achieve this level is often only feasible by hiring a cleaning crew. In fact, having a cleaning service return weekly while your house is for sale is probably a pretty good investment. Get your windows professionally cleaned inside and out too.
#2 – Fix. Got a dripping faucet or a cracked tile? These will send the wrong message to potential buyers. Getting them fixed before you put your house on the market is a smart idea.
#3 – Eliminate Clutter. The “50% Rule” requires that you eliminate the clutter in your home by at least half. This may be the hardest rule of all! We love our clutter – – it reflects our memories, hobbies, and values. But it doesn’t sell homes! Clutter makes homes seem smaller and disorganized. (Have you ever noticed that the really expensive stores seem to have an expansive, clutter-free layout, while “cheap” stores are often a jumble of merchandise?)
#4 – Executive Neutral. Neutral colors sell. It’s a fact. Try to convey an image of quality and neutrality. Potential buyers walking through your home want to imagine themselves as the owners. If you use styles or colors they would never select, you’ve just turned them off. Staying high-quality, but neutral is safest.
#5 – De-personalize. Remove objects that your potential buyers won’t be able to identify with. For example, political and religious items may turn off whole groups of buyers, because they cannot “imagine” your home as their home. Buying a home is an emotional decision, and you want potential buyers to make an emotional connection with your home by being able to “see” themselves in it.
Contact me today on how to stage your home for sell.